Eating junk food for athletes.

I'm walking down Bloor and Spadina, when I see a sign that says that everytime I eat a Big Mac, I'm supporting an olympic athlete. Wow...

Now I love junk food as much as the next guy, but the concept of telling people to eat junk food to help support athletes who are at the peak of physical fitness is absolutely ridiculous. How inspiring would it be for our olympic athletes to know that we are consuming massive amounts of fast food as our way to support them? Would they give us their heartfelt thanks, or look at us with disgust?